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eBook Review: “Writing Kick-Ass Website Sales Copy” by Nick Usborne

A few weeks ago I bought WordTracker’s newest ebook by Nick Usborne, Writing Kick-Ass Website Sales Copy. I finally finished up the last few pages yesterday morning over my coffee.

In the span of 55 pages Usborne condenses the basics of sales copy for almost any online application. He makes sensible order of the key elements and strategies by breaking the content into 3 main sections:

Section 1: delivers 9 “Power-Up” Tactics– actionable steps you can take to literally turn up the volume on potentially weak sales copy.

Section 2: 3 tips for building the sales “message”

Section 3: given the above, 6 opportunities to scour your copy for every little spot you can blow the lid off netting customers.

I’ve highlighted a few things in the book, but what’s nice is that after reading the book you could strip out the table of contents and use it as a checklist in and of itself.

Cost: $39 and well worth that spend. Pay the money and it’s an immediate download, even personalized with your name on it. How’s that for instant gratification? Save your receipt for tax time.

Posted in copywriting resources, copywriting tools, keywords, Trends.

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