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Can You Write Web Copy for the Hispanic Market? Lucky Dog, you…

If you can write copy for a Hispanic audience — you’ve got it made online. First, massively fewer web copywriters can write in Spanish, or any other language for that matter. Second, I’ve secretly wished for a while now that I had the gift of writing in Spanish because the audience would have to be sorely untapped. In support of my earlier conjecture–the New York Times reports, The Hispanic Audience Grows Online. Basic and straight to the point headline, there.

Here’s a summary:

comScore–a research firm that you should have on your list of go-to copy research sources–can report that 11% of the online audience is now Hispanic (still low, comparatively), are concentrated in the 18-34 age range, and prefer entertainment and media heavy sites….there are hundreds of niche markets buried in that fodder, I guarantee.

Posted in internet marketing, niche copywriting, Trends, web copywriting.

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